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09 March 2011

RIM's chief marketing officer resigns

We won't read too much into this, but it comes at an interesting time -- with only a month left before RIM is expected to debut the BlackBerry PlayBook tablet, the company's chief marketing officer has resigned. The Wall Street Journal reports that RIM CMO Keith Pardy (formerly with Nokia) will leave due to "personal reasons" after a six-month transition period is up. The publication's anonymous sources add that Pardy actually made the decision a month ago, and that the move "reflects larger turmoil" within RIM -- as opposed to any sort of knee-jerk reaction over the iPad 2 launch, we suppose. To be frank, we're a little worried about the fate of the PlayBook if it's indeed close to launch -- when we tried a prototype at the Game Developer's Conference this past week in San Francisco, the hardware was still pretty solid, but the software was a bit sparse, and what was there felt like it needed more than a few coats of polish.

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